09.03.2019
What does the company/project do?
The Basic Attention Token (BAT) is an Ethereum-based token that can be used to access various advertising and attention-grabbing services on the Brave platform, a new blockchain-based digital advertising systеm. User behavior is tracked using the Brave browser, and users who post content are rewarded accordingly in BAT.
BAT will represent the so-called "user attention", which means that this token will be equal to some quantitative representation of the ads shown to users.
The team wants to create a systеm that will prevent other trackers from following your online presence. If you decide you want to see ads, you will be rewarded with BAT tokens and will only see ads that are generated only from your browser-level activity.